We started Simpliciti because we've been on your side of the table.

Before Simpliciti, our co-founder James Newsome spent over 15 years building and leading teams across enterprise technology, product development, and AI. His career started in accounting and back-office operations, where he watched teams struggle with the same problem every growing company faces: too many tools, too many manual steps, and no system connecting it all. He didn't just see the technical problem. He understood the why behind every process: why a team built that spreadsheet, why that workaround existed, why one person had become the single point of failure for an entire operation.

At Insight, James led data science and engineering teams across complex enterprise environments, then joined Persefoni to architect the initial platform for carbon accounting, building for a brand new category, scaling a team from zero, and working directly with customers to translate complex processes into working software. The lesson was always the same: automation that runs in a black box becomes brittle. The systems that work are the ones people work inside of, where the process is visible, the rules are clear, and every action is tracked.

Chelsea Wyssmann came at the same problem from a different angle. A former Intel and startup executive with decades of experience commercializing and scaling emerging technologies including AI, natural language processing, and computer vision, Chelsea had spent her career on the business side of technology. Where James understood how systems should work from the inside, Chelsea understood how to bring them to market, how to scale them, and how to make sure they deliver real business outcomes.

Together, they shared a conviction: AI was about to fundamentally change how businesses operate. But most companies didn't have the talent, the resources, or the know-how to build the systems that would make that transformation real. The technology was moving fast. The underlying frameworks were changing every month. And handing a business a tool without staying to build with them, the drift would set in immediately. The tool would stop matching the reality of their operation.

When Simpliciti began, the first thing we learned was that most businesses didn't have a technology team to hand anything off to. The second was that a tool alone isn't enough. A company can have the most powerful technology in the world, but if there's no system to work inside of, no rules governing how it's used, no way for the team to interact with it, it's just an engine without a car.

We also realized something that most technology companies get wrong: the service level shouldn't just be about whether the software is running. When your systems are built around outcomes that depend on accuracy, usability, and fit, the commitment has to go deeper. You have to stay with the customer. You have to measure whether the system is actually delivering. And when things change, when the business evolves, you have to be there to evolve the system with it.

That's when we understood what Simpliciti needed to be: not a vendor, but a partner. Not a tool, but a system. And not a one-time delivery, but an ongoing relationship where the technology grows with the business.

Every company's process is what makes them who they are. How they serve clients. How they manage their operations. How they deliver. That's not a problem to solve. That's an asset to protect. The problem is that those unique processes live in spreadsheets, shared drives, and people's heads. They're fragile. They don't scale. And they can't take advantage of what technology now makes possible.

Simpliciti exists to change that. Not by handing companies software and walking away. Not by building something generic and hoping it fits. But by sitting down with each team, understanding their specific operation, encoding their unique process into a real system, and then embedding intelligence directly into that system with rules, constraints, and governance built in from day one.

The result isn't automation running in a black box. It's a system your team works inside of every day. Where people and technology work together. Where the process is visible, structured, and accountable. And where the system gets smarter over time because it's learning from how your team actually works.